Global and Mobile

There’s a good article over at {Self Made Chick} about building a business model around the concept of filling a need and providing value rather than just looking for a way to make money. I think this is an important distinction. All of the ideas I’ve had that seem worth pursuing have come from this mindset. For example, the online trading tools I’m working on are things that I, as a trader, would find useful.

The article is written using a specific business project as a case study. After reading the post, I thought this company might actually be useful to someone reading my blog so here’s a link to Hybrid Media Marketing. What they do is provide an opportunity for web-based retailers to be included in a mail order catalog without having to produce and distribute the entire thing themselves. If you market a product online, you might want to check it out. You can get a third of a page for less than $1,000 right now, and it will go out to 50,000 carefully targeted households. Something to check out.